SodaStream chief says PepsiCo deal will uncap opportunities for massive growth
'PepsiCo realized our solution is part of the future of the beverage industry,' SodaStream CEO Daniel Birnbaum tells Times of Israel
View ArticleSodaStream chief hails $3.2 billion sale to PepsiCo as victory over BDS
In interview with Channel 10 news, Daniel Birnbaum also criticizes Netanyahu's government for policies toward minorities, gay couples
View ArticleFizz fizz, flop flop: 9 things to know for August 21
PepsiCo's purchase of Sodastream has pundits bubbling; the left and Abbas mourn Uri Avnery and regional peace; and jaundiced eyes are cast on Corbyn and Iran's latest fighter jet
View ArticleHow SodaStream went from bubbles to splash with $3.2 billion PepsiCo deal
By riding a wave of health and environmentally conscious consumers, the fizzy water maker rebranded itself with tough talk and star-studded ads
View ArticleSodaStream to give out bonuses to mark $3.2 billion sale to PepsiCo
Company's 3,000 employees will get NIS 18,000 ($4,950) at the end of 2018 if they've been employed for at least a year
View ArticleFizzy-water factory shows coexistence isn’t a bubble in conflicted Israel
Hosting a tour of its factories months after it was bought by PepsiCo, SodaStream highlights worker diversity in an apparent island of peace, as battles outside rage on
View ArticlePepsiCo completes acquisition of Israel’s SodaStream
The US food and drinks giant announced in August that it was buying the Israeli firm, which makes machines that carbonate home tap water, for $3.2 billion
View ArticleIsraeli fizzy-water maker SodaStream to set up plant in Gaza, CEO says
Daniel Birnbaum tells business conference that creating jobs in the Palestinian enclave can pave the way to peace
View ArticleSodaStream CEO Birnbaum to step down and become sparkling water firm’s chairman
After 12 years at helm and $3.2 billion sale of company to PepsiCo, leader will hand over reins to his deputy, Eyal Shohat, on August 1
View ArticleSodaStream’s Birnbaum suspected of insider trading linked to 2018 PepsiCo deal
Chairman of drinks-maker detained and questioned, then released on bail, for allegedly giving associate advance word of acquisition announcement
View ArticlePepsiCo reportedly seeks grant for SodaStream plant expansion in the south
Globes: US drinks giant, which bought the carbonated water company in 2018, seeks to invest over $92.5 million in plant expansion and add 1,000 jobs
View ArticlePepsiCo will expand SodaStream plant in southern Israel
The $92 million expansion will enable the plant to hire 1,000 more workers
View ArticleSodaStream becomes first Israeli company to join Facebook ad boycott
Israeli home seltzer machine maker joins parent company PepsiCo in protesting social network’s policies on hate speech
View ArticleIsraeli restrictions blamed as Pepsi factory closes in Gaza
Jerusalem has eased movement of some goods in and out of Strip following last month's fighting, but plant manager says ban on carbon dioxide and syrup forced layoff of 250 workers
View ArticlePepsiCo taps Israeli startup N-Drip for drip irrigation tech
Farmers who grow crops for the US beverage and snack giant's range of brands to adopt tech for better yield, water conservation
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